6 Common Mistakes By FSBO

Selling a home on your own as an FSBO (For Sale By Owner) can save you money on agent commissions—but only if it’s done right. Unfortunately, many FSBO sellers fall into the same common mistakes that prevent them from closing a successful sale. This post highlights six common mistakes FSBO owners make, from poor marketing and bad pricing to unqualified buyers. Understanding these FSBO pitfalls can help you take the right steps and avoid common mistakes that cost time and money. If you’re considering an FSBO sale, read on to learn what to avoid for a smoother, more profitable experience.

1. Bad Photos

Photos are often your home’s first impression, and low-quality photos can ruin it. FSBO listings with cluttered rooms, dim lighting, pets roaming in the background, or televisions left on tend to scare away potential buyers. Take time to declutter each room, use natural light when possible, and if you’re using a smartphone, make sure to clean the lens and use editing tools to brighten the image. A well-lit, staged room can do wonders in attracting interest online, which is where most buyers start their search today.

2. High Price

One of the most common mistakes FSBO sellers make is pricing their home too high. Many assume that avoiding agent fees means they can ask more, but buyers also want a deal. If your price is unrealistic, buyers will skip over your listing entirely. Conduct market research, look at recent comparable sales, and consider getting a professional home appraisal to set a fair and competitive asking price. Overpricing is a surefire way to stall your sale before it even begins.

3. Buyer’s Commission

You may think you’re saving big by cutting out agent fees, but ignoring the buyer’s broker commission is one of the more strategic FSBO common mistakes. Many serious buyers work with agents, and if you’re not offering a fair commission (usually 2%–3%), brokers may steer their clients away from your listing. A small upfront investment in offering a buyer’s agent commission can increase your visibility and attract more qualified prospects.

4. Showings

First impressions during showings are crucial. Some FSBO sellers forget that being a good host matters. If you’re awkward, overly pushy, or simply not engaging, it can make buyers uncomfortable. At a minimum, greet visitors warmly and allow them to walk through at their own pace. Avoid hovering or over-explaining features. If you’re not confident, ask a friend or family member to be present, or simply step back and let buyers explore on their own, which often makes for a more relaxed experience.

5. Marketing

Another common FSBO mistake is assuming a yard sign and a few social media posts are enough. The truth is: marketing matters. Listing your property on major FSBO platforms, local real estate websites, and even neighborhood Facebook groups can significantly increase exposure. High-quality flyers, virtual tours, and open houses also go a long way in building interest. Think like a real estate agent—because now, you are one. Additionally, consider boosting posts through targeted ads to reach buyers actively searching in your area. Strong marketing doesn’t just attract interest—it builds credibility and can help you sell faster and at a better price.

6. Qualifying Buyers

Don’t waste time negotiating with someone who can’t actually buy your home. Before getting too deep into talks, ask if the buyer has a pre-approval letter from a lender. In Illinois and other states, real estate attorneys are often involved to help manage the paperwork, but it’s still your job to do some basic vetting. Skipping this step is one of the more frustrating FSBO common mistakes because it often leads to lost time and deals falling apart at the last minute.